Privacy policy
This will be an exhaustingly boring read, to say the least. The truth is sometimes like that.
We’ll talk about the footprint that visitors like you leave behind while exploring the website lauracreative.eu, as well as what I do about that. Take your shoes off or keep them on, I don’t care.
I’d like you to know that I carefully considered my ‘creeping’ options and limited the selection to a minimum. My intention is to help you feel safe and free, while I keep on improving the experience that other people like you will have on my website. Or you, if you come back later! In other words, if the content on a certain page bores most of my visitors to death and makes them leave my website in a hurry, I want to know this and do better.
Read on if you want to learn exactly what data my website lauracreative.eu collects and how it’s used. Ultimately, it’s up to you: do want to wander around here and consent to the use of cookies in accordance with the terms below, or will you leave the website?
The following is an attempt to help you make an informed decision.
What kind of data we collect
The personal data we collect from you includes:
The messages you type in yourself, in the newsletter signup form and the inquiry form
Your IP address and country
Your browser, device screen size and type (unique device identifiers), network and operating system, at the moment you check out the website
Details about your use of the website, such as the pages you visit and their heatmaps, the time you spend on them, the web page you visited prior to coming on the page, your clicks, scrolling, timestamps
This privacy policy does not cover other websites or third-party content that our website links to.
What analytics tools we use
We use Squarespace, Google Analytics, Hotjar and Microsoft Clarity to collect information about how you use lauracreative.eu. We don’t share your personal information such as name or address externally through these tools and don’t identify you either directly, or indirectly (e.g., by combining such information with any other data sets). All the collected data is anonymised before being used for analytics processing and statistical analysis.
Squarespace is our hosting platform. We allow it to securely serve this website to you and to analyse the data in a de-personalised form, in order to improve its platform and services. We also collect the data you submit to this website via webform within Squarespace, to track and respons to your submissions. Cookies and similar technologies are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, check out the cookies Squarespace uses.
Google Analytics also collects information. When you are not signed in to a Google Account, they store the information they collect with unique identifiers tied to the browser, application, or device you are using. When you are signed in, they also collect information that they store with your Google account, which they treat as personal information. For more details, please refer to Google’s policy for processing and collecting data.
Hotjar is a technology service that helps us better understand our users’ experience and this enables us to build a maintain our service with visitor feedback. Hotjar stores personal information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.
Microsoft Clarity helps us capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
What we do with the data
These tools are pretty convenient, for both us and you. We use your personal information in the following ways:
To capture how our visitors use and interact with our website
To better understand their needs and optimise this service and experience
To make sure that the website meets the needs of its visitors and improve it where necessary
To get back to you when you expressed an interest in our services or newsletter
There are two situations in which we may disclose your personal information:
To the extent that we are required to by law
In connection with any ongoing or prospective legal proceedings
Our legal basis for processing this information
Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:
We have a legal obligation, in relation to site security
We have a legitimate interest, to improve the visitors’ experience
Your consent
Storing your personal data
We will hold your personal data in our systems, in the European Economic Area (EEA), for as long as is necessary for the relevant activity, or until a visitor requests that we delete it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
We take reasonable technical precautions to prevent the loss, alteration, or misuse of your personal information. You acknowledge that the transmission of information over the Internet is insecure, and we cannot 100% guarantee the security of data sent over the Internet.
You can request information about how your personal data is processed, a copy of your personal data, or the removal of your consent via email, at laura@lauracreative.eu. No fee is usually required. However, if your requests are excessive and unfounded, a fee may apply. Moreover, we may require specific information from you as a security measure, to confirm your identity and ensure your right to access the personal information you are requesting.