So you want to know if you can really trust me to get the job done. Good on you! You need a copywriter who masters their craft and who can understand your vision.
Next, you’ll go over the only “ME ME ME, let me tell you more about ME!” bit on my website. It’s just how the website of your business is about and for your audience, rather than yourself… right?
I’m Laura - your get-sh#t-done website copywriter and blogger.
I help intentional business owners show up online with that kind of calm confidence that
to their ideal customers.
This way, they’re in control of the impressions they make. They don’t have to over-explain themselves. And they can focus on what they do best: helping people left and right with their brilliant solutions, growing their businesses, and making money.
just. makes. sense. A few relatively fun facts about myself
I ask more questions than a rambunctious talk show host, on a never-ending quest to unmask what someone truly cares about. Unlike a talk show host, I listen carefully and read between the lines.
Water is my personal chill pill and I count on it to restore my inner zen after a long day of absolute chaos. It’s why I have a stroll along the canals of Utrecht, the Netherlands, almost every evening.
I love solo travelling, for the empathy it breeds.
I nerd out on evidence-based psychology, as if studying it for 4 years wasn’t enough. Books, podcasts, scientific papers, you name it.
I work hard on my passions while rejecting the #HustleCulture (still working on this one).
I don’t party often, but when I do… I party hard.
And I care hard:
I believe that the better we express ourselves, the easier we can find our tribe: the people we connect with, whom we can support and who can support us back.
Essentially, my mission is to validate people’s need for comfort, safety, and self-expression, by connecting them with the businesses whose missions make this happen.
My origin story
I used to get a kick out of consulting the most ambitious tech startups and scaleups in the Netherlands, and recruiting their well-needed technical talent, for over 5 years. CXOs and senior leaders trusted me to not only showcase their brands in an authentic and engaging way, but also to come up with inventive strategies for relating to talented people, in the way they wanted to be related to.
It was employment that I marketed. So, you could say I helped these badass companies attract and convert high-quality customers. If that’s not customer-focused marketing, I don’t know what is! It worked so well that I was invited to share my insights with others too.
I quickly discovered that the best way to achieve results better and faster (and with less effort 🤫) was to write well. Well-targeted, well-developed, well-expressed. In true type-A fashion, I completely leaned into it: I put my psychology degree to good use, supplemented it with loads of specialised learning and grinned at my DIY’ed dashboard:
reply rates consistently over 60%
3.5-minute average times spent on job webpages — as opposed to the market average of 30 seconds
hires that proved to be exceptionally high performers down the road
And, I have to say… Everyone else seemed to know I was a copywriter before I admitted it to myself.
Cut to a few years later, I’m living my dream job, helping honest and bold brands make their ideas, stories and personalities shine and work for them, through website copywriting and blogs, plus the strategy behind it.
All my clients so far have been determined, genuine and wholesome AF. You should see my joyful and silly happy dance, after a full day of hyper-focused writing, when it dawns on me that my work will help so many people make good decisions. My clients’ successes make my work gratifying.
And since these bold and honest businesses couldn’t attract and make sense to their best possible customers without having their brand’s essence brought to light and matched to the psychology of their audience 👀…
I help business owners show up online with that kind of calm confidence that makes sense to their ideal customers.
Website copywriting
(my specialty)
SEO blogs
Mini web copy audit
If you think there’s value in us getting to know each other…
Here’s how working with me is ⚡special⚡
✓ A getting-sh#t-done attitude
You bet I’ll make sure our project integrates seamlessly into your workflow, so both of us can bring our most productive selves to the table. Let’s make our collaboration transparent, lean, and based on trust. Together, we will set clear goals and celebrate the heck out of our wins, every step of the way.
✓ Psychology-informed solutions
Ever heard that writing with your customers in mind is a matter of science meets art? It’s true. And psychology is the science bit of the equation. There are 3 main disciplines you need to master, to make your words count: behavioural economics (How do people make decisions?), consumer behaviour (How do they interact with your brand?), and a deep understanding of the their personality. These 3 building blocks give you a competitive edge over any marketing trends and quick fixes that others deploy. Use psychology in your copy and you will attract, influence (ethically!), and eventually convert visitors into buyers, then buyers into brand promoters, intentionally.
✓ Talking about ethics…
We stand against guilt-tripping or shame-inducing sales tactics over here. Not only does it go against my values, but it also doesn’t work in the long run. Once you lose people’s trust, it’s game over.
✓ Fun
Sometimes, we’re so determined and serious about our work that we forget why we love it so much. Let’s both own our genuine and unapologetic brand of weird and enjoy the ride!
✓ Complete transparency
I’m here to make you shine and stand out from the crowd, in this cluttered online space. I’m not here to stroke your ego. You can count on me to point out your blind spots and consult you as a committed business partner, so that you grow your business sustainably. You don’t ever hear me allude to a ‘secret sauce’. I’m happy to explain the reasons for each word choice and won’t hide behind acronyms and buzzwords. I’m actually quite generous in sharing my copywriting techniques, if I may say so myself. In return, I welcome your honest feedback with wide-open arms.
Let’s give you a lasting confidence boost!Let’s work with your potential for business self-expression!
Let’s unblock the growth of your business!Let’s… Let’s….Let’s…