You know you deserve

to stand out in a crowded online space, with ease and pride

for your brand to attract more of the customers who appreciate your value and vision
to dream bigger: more sales, more impact, more freedom

Psychology-informed

website copywriting and blogs

for honest and bold brands

YES PLEASE!

There is no one else who knows your craft more than you — an intentional business owner. You have a heart full of passion, a strong work ethic, and a meaningful point of view. And it’s precisely because of this phenomenal combo that sometimes…. your ideal customers don’t see you for your full

worth.

You might be in one of these tricky situations:

Your website isn’t generating enough inquiries. And the few that are coming through aren’t the best fit. You know your offer is fabulous, so you are baffled to notice your visitors aren’t too impressed by it.

You’ve cobbled your website together to the best of your abilities, but it feels like an outdated and generic home for your otherwise remarkable business. You don’t feel fully confident about sharing it with the whole world, because… “What if a really good potential customer will make up their mind and click the X button before they get a chance to understand my business properly?”

You know that the right messaging can show others why they should pick you out of all their options. But you’re not entirely sure what you need to write to get them to say, “This is what I want!”

☹

You’re just too up close and personal with your business.

And, let’s be honest, you’re already wearing tens of hats in your business every day.

It’s all good though.

🎩

You don’t have to figure it all out by yourself.

Especially not when your brand’s ability to attract new customers is at stake.

Would you be open to an alternative?

I’m here to help you make your voice heard and make a splash in the vast online world

with zero overwhelm or hesitation

by strategizing with you and writing your high-converting website and blogs.

I want to show you that you can:

stop second-guessing the impression you make on your potential customers and start noticing how they feel authentically connected to you

position your business as a clear, trustworthy authority in your field

put your trust in a creative and discerning partner to handle the website copywriting and the blogs, while you focus on running your business and growing your reach strategically

✶

Say it with me:

I can and I will! ✊

We can go about it in 3 different ways:

SEO blogs

For when you want your business to be found by people with the specific needs and pain points that you can alleviate. Guide people toward solutions you truly believe in. And become a trusted expert while you’re at it.

What's included
Website copywriting

For when you want your business to draw the attention of the right customers, plus resonate with them in a way that makes clear and compelling sense. When someone judges your brand by your website for the very first time, it’s a make-it-or-break-it moment. Have your brand’s words flow as their eyes gaze on their screens.

What's included
Mini website copy audit

For when your website knows how to walk, but hasn’t learned how to fly yet. Let your brand take centre stage for one full hour, under my warm and clear guidance. Roll up your sleeves and I’ll help you rewrite a website that sounds like you and works for you.

What's included

or start with a FREE consultation call

Happy and empowered clients

Daniela Backman, co-founder and brand director at Karu Atelier

Laura perfectly captured the essence of Karu Atelier’s brand and conveyed the quality and craftsmanship of our products. She is amazingly talented at creating content that evokes the right emotions in the reader and that reflects our exact brand and values. She took the time to truly understand our brand and our target audience, conducting thorough market and competitor research. This resulted in copy that felt authentic and true to our values.

I’m especially happy with her idea for the web page of our bespoke orders: a clear and creative submission form which lowers the threshold for submitting a request. It has already resulted in more leads, just 2 weeks later! Now, our new website showcases our values and products in the best possible light and helps us to connect with customers who appreciate the quality and artistry of handmade, luxury leather accessories.

Stefan Vucicevic, content and community lead at Orgnostic

Laura has brought a fresh take to each content piece she’s worked on. Whether it’s an in-depth guide on technical topics, or thinking about ways to promote a product feature, she is fully invested — always coming up with ways to improve the final content piece so that readers get genuine value out of the content. And everything she has written has consistently resonated well with the audience.

Hi, I’m Laura.

Your get-sh#t-done web copywriter and blogger.

✓ Fun ✓ Psychology-informed ✓ Results-driven | Let’s make it easy for your ideal customers to pick you! Kick things off with a free consultation call.

I write websites and blogs for intentional business owners, so they can show up online with that kind of calm confidence that just makes sense to their ideal customers. This way, they’re in control of the impressions they make. They don’t have to over-explain themselves. And they can focus on what they do best: helping people left and right with their brilliant solutions, growing their businesses, and making money.

Essentially, my mission is to validate people’s need for comfort, safety, and self-expression, by connecting them with the businesses whose missions make this happen.

Ok, but who are you really?

Here’s how working with me is special

✓ A getting-sh#t-done attitude

You bet I’ll make sure our project integrates seamlessly into your workflow, so both of us can bring our most productive selves to the table. Let’s make our collaboration transparent, lean, and based on trust. Together, we will set clear goals and celebrate the heck out of our wins, every step of the way.

✓ Psychology-informed solutions

Ever heard that writing with your customers in mind is a matter of science meets art? It’s true. And psychology is the science bit of the equation. There are 3 main disciplines you need to master, to make your words count: behavioural economics (How do people make decisions?), consumer behaviour (How do they interact with your brand?), and a deep understanding of their personality. These 3 building blocks give you a competitive edge over any marketing trends and quick fixes that others deploy. Use psychology in your copy and you will attract, influence (ethically!), and eventually convert visitors into buyers, then buyers into brand promoters, intentionally.

✓ Talking about ethics…

We stand against guilt-tripping or shame-inducing sales tactics over here. Not only does it go against my values, but it also doesn’t work in the long run. Once you lose people’s trust, it’s game over.

✓ Fun

Sometimes, we’re so determined and serious about our work that we forget why we love it so much. Let’s both own our genuine and unapologetic brand of weird and enjoy the ride!

✓ Complete transparency

I’m here to make you shine and stand out from the crowd, in this cluttered online space. I’m not here to stroke your ego. You can count on me to point out your blind spots and consult you as a committed business partner, so that you grow your business sustainably. You don’t ever hear me allude to a ‘secret sauce’. I’m happy to explain the reasons for each word choice and won’t hide behind acronyms and buzzwords. I’m actually quite generous in sharing my copywriting techniques, if I may say so myself. In return, I welcome your honest feedback with wide-open arms.

Testimonial: This was one smooth blog post around a highly sensitive topic

Testimonial: I really like that the text is now clear and straightforward. It's exactly what I need most in my life.

Testimonial: I love how your writing creates connection!

Testimonial: Laura is a joy to work with

Let’s celebrate the launch of your new website and blogs together.

Cheers to expanding your business the way you like it. Kudos to avoiding overwhelm!

Oh, but first…

Let's start a conversation

FAQ

I got some answers. Now, will they answer your questions? I don’t know.

I prefer spending most of my time crafting psychology-informed website copy that’s almost hypnotic and blogs so clear they resonate with all your ideal customers and their mother. This includes sales pages, product pages, tone of voice guides, positioning guides and brand discovery workshops. However, I’m happy to discuss other needs you have, such as LinkedIn profiles and posts, email campaigns, those illuminating PDFs and FAQ documents that free you from redundant client interactions, ‘how-to’ guides, internal communication guides, creative concepts and so on. Ask me more and I’ll show you some samples or proposals.
Check out the starting prices per service here. The final prices will vary depending on the scope, specialist knowledge, deadline, amount of research and briefing needed, and complexity of the strategy. Right after our free consultation call, I’ll send you a clear project proposal including a flat fee and all that’s included, in no ambiguous terms.
Lots of it. Plus, the more info you give me upfront, the more substantiated our briefing meeting can be. Don’t worry, I’m not going to look down on you if you haven’t decided on your brand’s personality yet - this is why I offer brand discovery workshops, after all. But before I draft a single word, I need to understand your ideal audience, differentiators, unique selling proposition and all kinds of other business fundamentals. Otherwise, my copy for you wouldn’t be genuine. It’s up to you to tell me upfront what you want and what you know so far and I’ll make sure to guide you through the process. Most likely, we’ll start the project with a long-ish questionnaire and a discussion about it. It’s all smooth sailing from there.
I can build your website in Squarespace through solid web design principles and even teach you how you maintain it after our project is complete. But I'll also be honest with you about what I can't do: if you're looking for a complete visual identity package, including custom illustrations, a mouth-watering colour palette, or a new logo, I'd rather bring in one of the talented web designers I know, to work with us, depending on the overall look & feel you're going for. The final delivery will be 2 x sweeter and result - cohesive.
Nope. Trust me, I tried. I absolutely love solo traveling and I absolutely love copywriting, but blending them into one big tropical slushy hasn’t worked for me one bit. Cocktail in one hand, typing decent work with the other, while listening to a live jazz band and ocean waves crashing? Oh please… My hyper-focused working life and my serendipitous travels are best kept apart. 99% of what you see on Instagram is LIES.